Understanding the Symptoms of Menopause & Perimenopause

Los Angeles resident Denise Pines (55) noticed that she was experiencing perimenopause symptoms. She didn't know what to do. I have amazing health access. Yet, even though I had incredible health access, when I began to experience menopausal symptoms, it was a shock that I was actually experiencing these symptoms. "I didn't understand menopause."

StressNoMore data analysts recently examined how many women rely on Dr. Google for menopause advice by analysing the top symptoms and their monthly Google searches volume. The researchers found that nearly 360,000 Google searches per year are conducted for side effects of menopause.

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Pines was shocked at how few women were being counseled and informed about menopause. She created WisePause to help empower women and connect them to the right information. She is reaching out and educating women of color. Pines, who is Black American, says that "Medical practitioners don’t listen to us." She points out that "they have preconceived notions regarding our health outcomes that tends to blame the women's poor health, and that thinking doesn’t lead to high quality care."

Pines believes it is no secret that women aged 40 and over are a diverse, economically strong, and growing group. Silicon Valley has largely ignored the unique needs of over 53 million American women aged 40-65. This led Pines to cofound The FemAging Project to address this problem. Pines says that there is $600 billion of opportunity for investors and health tech innovators to create creative strategies for this rapidly growing population. "Women in this stage of life have very different needs. They could greatly benefit from tech advances such as wearables and health trackers.